Seth Schachner, managing director of Strat Americas, recently discussed the implications of major record labels filing lawsuits against AI music platforms for copyright infringement. This legal action highlights the growing tensions between traditional music practices and emerging technologies in the industry. A noteworthy example of this trend is the psychedelic rock band, The Velvet Sundown, which boasts over a million monthly listeners on Spotify. However, this group is not a conventional band; it’s largely AI-generated.
Their Spotify bio indicates that while human creative input guides the project, the music itself is created using artificial intelligence. This development raises questions about the future landscape of the music industry. The emergence of AI tools that can produce songs in minutes has brought about a rapid shift. Platforms like Suno and Udio allow users to generate original music with just a few prompts, automating the entire process of songwriting, vocalization, and arrangement.
The Velvet Sundown, for instance, reportedly earned over $34,000 within a month. This trend is expanding, with other AI-driven acts like Aventhis also gaining popularity. In response to this revolution, major record labels such as Universal Music Group and Sony Music have initiated legal actions against AI music generators. They argue that copyrighted materials were used without consent during the AI training phase.
At the same time, advocacy groups demand regulations that clearly label AI-generated works and strengthen copyright protections. Emerging artists are feeling the pressure as they compete against AI-generated content. Many, like UK alternative pop artist Tilly Louise, express frustration at being overshadowed by these technological creations. Critics argue that AI might dilute genuine human expression, making it increasingly difficult for listeners to connect with music on an emotional level.
While some embrace the technological advancements, adapting to AI’s role in music creation, uncertainty lingers about the future of the industry. The primary question remains: as AI-generated music becomes ubiquitous, will listeners value the artistry behind it?
Leave a Reply